According to YouTube usage statistics, YouTube is the second most popular social media platform with 1.9 billion users. 500 hours of content uploaded every single minute.
Since a tremendous amount of videos being uploaded to YouTube every second, YouTube optimization its necessary for your YouTube video to stand out from the crowd.
Follow these 2021 YouTube Optimization Steps to get visibility and infinite Subscribers
- Write a Compelling Title
- Enter a Complete Description
- Add Descriptive Tags
- Create a Custom Thumbnail
- Add Info Cards
- Add to Playlist(s)
- Optimize for Google SERP
- Engage with the Audience
- Share on Social Media
Step 1: Write a Compelling Title
Craft a title that entices the viewers to click your video from merely popular to wildly viral videos. Title with evoking curiosity is trending now but make sure your video meets the expectation set by the title.
Here are a few ideas for video titles that can get lot of views:
- Keep An Eye On What Is Trending
- Use Numbers in title
- Use The Right Keywords
Include the keyword in your title. Find out what people are searching for in your niche using Youtube’s search suggest, Google’s AdWords keyword tool or Wordtracker. And also the YouTube keyword tool or Kparser are good places to start,
Adding the numbers and using attention-grabbing words can improve your Title Click-through-rate (CTR).
Here is a difference between the Attention-grabbing words and click baits.
A good way to optimize the title is having clear and concise. The title with 60 characters is clean and non-truncated it tends to have higher Click-through-rate (CTR). Don’t cut off the most visible part of your listing.
Check the effectiveness of your title in the audience retention graph. If your viewers drop off at the beginning of 10-15 seconds it means the title does not meet the expectation. If your title and video is found interesting you can see the reflection in the video’s average view duration
Step 2: Enter a Complete Description
Even though the description has a character limit of 1000. Consider giving more importance to the description Part which viewers see before they click “Show more”
Insert the important keywords that fit naturally into the description. The right keywords help the viewers to find the video beyond youtube search.
You can add spice to your description part instead of leaving it as a boring text description.
Utilize the remaining characters by adding interactive features like
- Adding the timestamp to help viewers skip to important parts of longer videos.
- Adding the hashtags in the description will help viewers to find your video.
- Adding the link to the related playlist will help them to find similar videos.
- Adding social links will help them to learn more about you.
Step 3: Add Descriptive Tags
Amplify your reach by adding the tags to your video it helps to show up in the suggested video list in your similar niche.
The tags are a great way to inform about your video content to both viewers and YouTube. So choose your tags wisely. Adding the exact keyword as a first tag is always the best practice. You can add 5-10 search terms what people are searching for in your niche it helps to find your video it improves your ranking and drive more views.
You can also spy on competitor tags using TubeBuddy tools. Using this tool you can discover what tags and keywords are your competitors using while uploading their videos. Adding those tags will help you to rank in the related feed.
Adding the competitor tags is one of the methods used in sequel technique coined by Brian Dean from BackLinkO. It focuses on gaining views by targeting a popular video in your niche.
Step 4: Create a Custom Thumbnail
Creating an appealing thumbnail image will bump up your ranking on YouTube because when the user searches for a prospective keyword the custom thumbnail with bright colors and patterns will stand out from the competitors.
It tends to click your video content even your video is ranked second or third. The video with high CTR and watch time will be highly recommended by YouTube. The CTR helps you to identify what percentage of your impression turned into views. Through this, you can measures how often viewers watched your video after seeing a thumbnail.
YouTube Custom Thumbnail Image size & resolution
Your custom thumbnail image should be as large as possible. It will be used as the preview image in the embedded player. We recommend your custom thumbnails:
- Have a resolution of 1280×720 (with minimum width of 640 pixels).
- Be uploaded in image formats such as JPG, GIF, or PNG.
- Remain under the 2MB limit.
- Try to use a 16:9 aspect ratio as it’s the most used in YouTube players and previews.
Tips for creating a custom thumbnail:
- Make use of bright colors like neon.
- Include the face of the person
- Include the proof images (eg: Samsung mobile water freezing test)
- Include the brand logo
- Include the text in thumbnail
- Test! Test! Test!
You can also try this Free Thumbnail Maker For YouTube
Step 5: Add Info Cards
The cards are a fantastic way to add the finishing touchpoint to your video content. The cards are designed to make your content interactive by sending the viewer to your website or else to learn more about you or creating a poll to engage with the viewers.
The cards can be utilized in the following ways:
- Video or playlist cards – Adding the next part of the video is the great way to stick the user to your channel. Create a video series that increases the curiosity of the user to continue watching it. Creating a playlist helps them to see the content they missed.
- Channel cards – Add the channel card to recommend another channel to viewers.
- Donation cards – Adding the Charity cards will create positive impacts on your business’s reputation.
- Link cards – Link cards help you to associate your website.
- Poll cards – Adding the polls helps you to understand the audience better. The polls are the best way to engage with the audience.
Step 6: Create a Playlist
Once you finished building up your Youtube video content, create a playlist to organize your video based on the topic. when naming the playlist use the keyword-focused titles it helps you to rank on Google and YouTube’s search results
The playlist autoplay function will drive more watch time. when the user watches your video and engages with the video content then the playlist tends to play the next-next videos. That’s how playlists help drive watch time in general.
It improves overall session watch time that began with your video.
Step 7: Optimize for Google SERP
Increase the visibility of your video by ranking in the Google SERP. The google search engine will also servers the video result for the users, so find the keywords that bring video results in your niche. Use those keywords in the video title and description especially in the file name while you’re uploading it.
Use tools like Ahref that allow you to do keyword research, with this find the best keywords that drives traffic. It has a popular feature that filters the keyword results by the search engine including YouTube. with this, you can also measure how many clicks received for that keyword and for the related keywords once.
Step 8: Engage with the Audience
Don’t restrict yourself, Engage with the audience! It will convert your viewers into a loyal audience. The live streaming will create a real-time engagement with the audience. Other ways to engage with the audience are responding to comments, creating response videos, subscribing to other users’ channels, running contests for viewers, collaborating with other brands.
Step 9: Share on Social Media
Want more people to find and watch your videos? Then no wait! Share your video content across all the social media platforms like Facebook, Google+, Tumblr, Twitter, LinkedIn, Pinterest, WordPress, Reddit, and even SlideShare
Did you know?
After youtube.com, most of the video views are actually takes place on Facebook.
Sharing the video content across the social media platform will get immediate attention and make your content revolving around the web.