Instagram is not only for personal use anymore, its a global marketing platform for brands to showcase their product and connect with more customers. Instagram has more than 1.386 billion engaging users. It allow you grow your brand awareness and help you to reach potential customers.
Here are the few instargram marketing tips for 2021:
- Create Instagram business profile
- Optimize profile for better reach and engagement
- Schedule post regularly
- Use Relevant hashtag
- Create Sponsored Ads
- Conduct Giveaways
- Track your instagram performance
Step 1: Create Instagram business profile
Get your business started on instagram, Do you know? People visits more than 200M+ business accounts every day.
Steps to create an instagram business account
Step 1: In settings, go to find Account and tap Switch to Professional Account.
Step 2: Select the category that best describes your business.
Step 3: Now sell directly on instagram with your business account.
By converting from personal account to business account, you can have additional access to the given features below:
- Instagram Insights
- Instagram ads
- Instagram Shopping
- Primary and secondary messaging inboxes
- Contact information and a call-to-action button on your profile
Step 2: Optimize profile for better reach and engagement
The Instagram search function works similar as google search so optimizing the profile with relevant keyword and hashtag will improve your brand visibility and performance. Here are the few features to focus on
Username: Choose the Username that is Simple, Recognizable, and Easy to Find. It can up to 30 characters, included in search.
Bio: Its a great place to add your business keywords and highlight your service and offerings.
Category: Choosing right category is important for showcasing your brand type
Contact info: Tell people where to find you.
Highlights: Showcase your unique categories, client reviews, giveaways and Offers with Instagram Stories Highlights
Step 3: Schedule post regularly
Schedule your post consistently so that your followers stay connected with your brand. Find when your followers are more active on instagram and post it on peak days and hours and when your followers are online.
Write great captions – Schedule post with descriptive content. Like your visuals, it should be consistent across posts. See the descriptive caption in the following post related to ecommerce, for example.
Instagram will use the keywords and hashtags in your post description to determine which topics of interest align with your account. It will increase your chances of showing up in the Explore page of relevant users.
Step 4: Use Relevant Hashtag
Instagram allow users to search for a certain hashtag, it’ll showup all the posts tagged with relevant hashtag. Similarly, creating post with a certain hashtag means that the post will show up when someone searches for the particular hashtag.
You can use up to 30 hashtags in an Instagram post. The hashtab should be relevant and specific to your niche.
Try Hashtag Generators to find specific or trending hashtags related to your product or service.
Step 5: Create Sponsored Ads
A business profile allow you to create and boost post on instagram. You can select post, set budget and control the spend of the ad. The ad can be an
- Carousel/Dynamic Ads
- Stories Canvas
Choose the post type and set the goals. The common goals in instagram are
- More profile visits
- More website visits
- More Messages
Sponsored Ads allow you to target the user with similar intersest and improve your brand awarness and brings potential users to your insta page
Step 6: Conduct Giveaways
Instagram giveaways are limited-time promotions in which brands promise to give away a product to one or more lucky entrants according to a specified set of criteria. Instagram giveaways are great way to increase the follower and build the trust among the audience.
Here are the few steps to create Instagram Giveaway
- Choose the Product for Your Instagram Giveaway
- Decide the rules and criteria for giveaway
- Mention the start and end date of the giveaway
- Announce the giveaway winners
Step 7: Track your Instagram performance
The instagram business account has inbuilt analytics feature. It gives insight on your account performance such as reach, enagagement, followers and instagram ads. Keep an eye on your followers growth and what kind of post content is performing well.
You can’t improve your Instagram page performance, unless you know how well your page and posts are performing or underperforming. When you have measurable insights, you’ll know exactly what works and what doesn’t and you can plan accordingly.