Google rolls out hundreds of core algorithm updates every year. Algorithms are constantly improving and refining to serve better results to the user and reward the site with good content, backlinks and more. Google algorith updates are popular for their effects because some updates will create tiny tweaks; others seriously shake up the SERPs. So SEOs often take a look on their site ranking and organic website traffic.
What is Google Algorithm?
Google algorithms are made up of complex structure and numerous ranking factors. Google algorithms updates are needed to find and retrive the data from millions of webpage avaliable on the web, its help to sort and find the accurate, relavant answer for your query within in a fraction of a second.
Featured Snippet Deduplication Google Algorithm Update
Update Lauched On: January 22, 2020
Focus on: Feature Snippet
Before the Featured Snippet Deduplication update, the website appears in the feature snippet will tend to appear twice in the SERP. But, now Google removes that URL from showing elsewhere in the organic search results this is called deduplication.
Featured Snippets are often referred as position zero in organic search result. Whereas now, the featured snippet will take the position number one.
BERT (Bidirectional Encoder Representations from Transformers) Google Algorithm Update
Update Lauched On: December 9, 2019
Focus on: Conjunctions words and queries
BERT is a major update rolled out Worldwide and casued a significant changes on featured snippets results. BERT’s deep learning algorithm allows google to understand the search queries better. It emphasis more on words/conjunctions in a sentence. Here is an example how the words like “for” and “to” makes the query typical for google and how BERT update handles the search query.
Fred Google Algorithm Update
Update Lauched On: March 8, 2017
Focus on: Affiliate Sites and Heavy Ads with Low Value Content Sites
Fred targets the website that are build for the purpose of ad and affiliate income without necessarily benefiting the user. Most of the blog and affiliate website had been hit the hardest by the update. As a result sites with poor-quality links, thin content, aggressive monetization and excessive ad placement are negatively impacted and seen a significant drop in organic traffic.
RankBrain Google Algorithm Update
Update Lauched On: October 26, 2015
Focus on: Understand the search query meaning, Measure user satisfaction
RankBrain algorithm works based on machine learning. It helps google to understand the different versions of search query. For example, Consider the example below “best keyword research tool” and “best tool for keyword research”. It shows different set of results in SERP but now with the help of rankbrain it understand that these terms are basically the same thing. So they provide nearly identical search results.
RankBrain pay attention to how user interact with the search results. It focus on Organic Click-Through-Rate, Dwell Time and Bounce Rate of a website to calculate the user experience. Usually people will click the first result. Unfortunately, if the website or content failed to cope up with the user need. Then user will hit the back button and click on the 2nd result. RankBrain update will consider this and pull the website down in SERP. It improves the ranking of the website that satisfy the user and make it easier to find.
Mobile Friendly Update / Mobilegeddon Google Algorithm Update
Update Launch On: April 21, 2015
Focus On: Mobile User Experience
The algorithm rank the pages that are optimized for mobile view. It improve or filterout the pages from SERP based on the mobile friendliness. Mobile update focus on speed and usability of the website. It pushes the website owner to go mobile-friendly and create some form of mobile-friendly version of your pages, which result in faster experience equaling better results.
Pigeon Google Algorithm Update
Update Launch On: July 24, 2014
Focus On: Local Search Results
Pigeon algorithm update influence on local search results. It impacts on the searches based on location keywords. The algorithm aims at providing more accurate, useful, and relevant search results to local queries. Local buisness gains traffic and new customer leads as a result.
Hummingbird Google Algorithm Update
Update Launch On: August 20, 2013
Focus On: Semantic Search, The Knowledge Graph
Google hummingbird update changed the future of search, it focus on the conversation and meaning of the query such as user intent. In the above example, it wont show or direct you to calculator website or app. It just shows the direct answer for the query. Hummingbird is named for its speed and accuracy. It makes the search quicker, easier and more intuitive with the Knowledge Graph. Before Google Hummingbird update it present n-number of links in Search Engine Result Page(SERP) for a particular query. Through which the user probably learn the answer.
Penguin Google Algorithm Update
Update Launch On: April 24, 2012
Focus On: Unnatural Linking, Over-optimized anchor text & Quick link growth
In 2012, Google launched the “webspam algorithm update” later named as Penguin algorithm update. The Penguin update target the link spam and manipulative link building practices. It decrease the ranking of the website that violates the Google’s Webmaster Guidelines using black-hat SEO techniques. The pupose of penguin update is catch excessive spammers and penalise them to receive no ranking benefits.
Panda Google Algorithm Update
Update Launch On: February 23, 2011
Focus On: Low-Quality, Thin Content Sites and Content Farm
Google panda update aimed to lower the ranking of sites with poor content, copy content from other websites and large amount of advertisements. It also rewarded the sites with unique and high quality content, pulled them to top of the search results.
As a result, website owners started revamping the pages with low-quality content, eliminated the filler words and adding new high-quality content. Panda update created a great impact on improving the user experience by removing the above the fold ads, as it relates to content.