Stand out from your organic competitors with the right schema markup. Here’s what you need to know about schema markup and how to implement it on your website.
What is Schema Markup?
Schema markup is a piece of code that is placed on your Website. Schema markup helps search engines to understand the website better and represent the data in a richer format (usually called rich snippets).
With schema markup you can create a impact on search listings appearance.
How to implement schema markup?
Follow the below steps to add schema markup to your website:
- Go to Google’s Structured Data Markup Helper
- Select the Schema type – Articles/Reviews/Events/Local Business/Movies/Product/Restaurant/TV Episodes/Job Posting/Question and Answer
- Enter the URL you want to create Markup.
- The page will load in the markup tool and then tag the fields accordingly.
- Then click “Create HTML”
- Atlast add the generated schema markup to your site
- Test your Schema with Structured Data Testing Tool
Implementing Schema Markup Improve Your Rankings?
There is no proper evidence that schemas have a direct effect on organic search rankings. But implementing schema improves your click-through rate and website traffic. These search results interaction will boost your position in SERP.
Common Schema Codes for Every Type of Websites
Here is the list of the essential schema markups every business needs it helps you to choose and implement the right schema code for your website.
1. Organization Schema
Organisation schema enhance your brand visibility by including name, logo, contact information, address and link social media profiles in knowledge graph entry and website snippet presence in the SERP.
2. Site Navigation Schema Markup
This schema helps both search engines and users to understand the website better. For example, Bluehost highlights the services such as WordPress hosting, domain names, and shared hosting programs, it helps the user to click directly on the service they want. And also it helps search engines to understand the structure and navigational elements of the website.
Breadcrumbs schema simply shows the navigational path of the specific category or page that finally lands on a website. The schema generates breadcrumb rich snippets for your pages in the SERPs.
4. Featured Snippets
Feature snippet is more eye-catching markup because it offers a direct answer to the users. People are more tempted to click on that rather than scroll down to other search results in SERP.
Using Schema Markup in your content, is an effective way of helping search engines understand your website. If Google understands your content, then you’ve got a higher chance of getting featured.
Here are the other few schema markup that can be used for your website
Product Review and Price Schema
The review and price schema is used in the eCommerce website. It is mainly used for selling a product, i.e schema represents product information, such as price and product availability on SERP. The review schema builds trust and gains attraction among the other websites.
Local Business Schema
Improve your local listing with local business schema markup’s. Enrich your Google My Business listing with more details up-front. This schemas is used to indicate your physical address/location, opening hours, payment types accepted and more.
Job Posting Schema
Every business that needs people to work for them, will have a career page on a website. Adding a Job Posting schema to your career page or a job posting page will help the right candidate to find you in search results.
When adding job posting schema, it is important to include structured data around properties such as the job title, date posted, job description, employment type, organization name, location of the position, and date the job listing is valid through. This makes sure your candidate will get all the required information in one go and you are more likely to get relevant people applying for the job.
If you’re a food blogger, having a recipe page is the best way to spread your own recipes with friends and family online. Adding a recipe schema to your page will allow Google to display rich snippets of your recipes on the search results. It includes ingredients list, time to cook, and nutrition benefits.
Final Thoughts on Schema Markups
Now it’s time to learn and implement the relevant schema markups for your website. if you are scared by coding, use the free schema generators tools available. Doing this right will bring you ahead of the curve and improve your website appearance on SERP along with enhanced click through rates.
Take the advantage of schemas!
Comment which schema markup you use for your company’s website 🙂